Originally is a store located in the Vila Mariana neighborhood in São Paulo city. There you will find various types of incense and home decoration materials.

I was hired to create a little song for the opening of the videos on the YouTube channel, Instagram and other social networks. This type of music has been increasingly common, with a duration of 5 to 10 seconds as the ideal time. However, many YouTube channels and companies use licensed music, which ends up not properly representing the company

Originally – Sound Signature

I often call this type of creation “sound signature”. It has a short duration, is easy to memorize and brings the personality of the brand built in the arrangement and timbres.

Originally’s music was supposed to represent the store’s environment and products, which have an Indian theme, as well as elements from other oriental cultures.

Below you can check out the video with the opening song. The animation was created by Sofia Iervolino (my sister) who is a very talented designer.